Marco Arment seems to have a knack for doing little things that are, upon reflection, actually quite big.

This week, Marco suggested a strategy for designating payment links in podcast show notes; the next version of his Overcast podcast app will have built-in support.

This is a small increment that, if widely adopted, will make the open web meaningfully better. Better still: there’s no reason adoption should be limited to podcasts; that just happens to be the corner of the open web that Marco is most invested in (and that, at least today, has the most traction).